Search (SEO, SEM)

Search (SEO, SEM)

We integrate SEO and SEM activities, improve the client’s visibility and image in the Google search engine, carry out Google AdWords campaigns, deliver effective traffic, both organic and paid, and optimize ROI.

SEO CONTENT MARKETING AND OUTREACH + GROWTH HACKING

We implement projects which we label “modern SEO”.
We seek to generate, increase and manage traffic by:

Gaining valuable, natural links through unconventional actions involving users and influencers, and by creating and publishing off-site content;

Smart on-site content management, continuous optimization of content on the client’s website and increasing the website’s rating;

Continuous optimization and technical improvement of the client’s website, following constant changes in the Google algorithm;

Searching for ideas for new content (words, graphics, interactive), analysis of competitors’ actions and market potential, and looking for ways to increase the potential of the Client’s website for its users (and at the same time for the Google search engine).

content marketing i outreach

linkbaiting

growth hacking & management

influencer marketing

audyty

optymalizacja

PAID SEARCH (SEM, PPC)

We run advertising campaigns based on Google AdWords and a wide range of products available in Google and GDN advertising network (e.g. Search Ads, Product Listing Ads, Remarketing and others) -> Strategy + Creation + Implementation + Analytics.

We use commission-based models, i.e. CPC and CPA, to achieve our clients’ aims and objectives, working both for companies interested in raising their brand awareness and for e-commerce companies for which online sales are top priority.

Our schedule of SEM activities typically includes as follows:

Audit of current activities, analysis of options, identification of opportunities and key business objectives;

Proposed strategies of action with KPIs and budget recommendations;

Preparation of the campaign (structure, copywriting, budget);

Campaign launch and management, continuous optimization, management of all the campaign elements;

Advanced reporting, with advanced online and business analytics.

search ads

product listing ads

remarketing

display

analytics

SEARCH STRATEGY & MANAGEMENT

Our holistic approach to search engine communication translates into our ability to achieve the greatest possible synergy between organic SEO activities and paid advertising (SEM). These two forms of communication must remain in sync to generate effective website traffic and reduce cost per operation.

Most of our search engine activities are strongly linked to active marketing in other areas, both organic (e.g. social media, email marketing, eCRM) and paid (e.g. display, performance marketing, media management). They are additionally supported by cutting-edge technology, and advanced online and business analytics.