Influencer Marketing | They Digital | Digital Marketing Agency

Influencer Marketing

Influencer marketing - collaboration tailored to your needs

Discover influencer marketing anew

Influencer marketing at They Digital guarantees in-depth industry expertise and the opportunity to collaborate with opinion leaders.

We always prioritize the client’s needs and the expectations of their audience.We carefully monitor social media, identify intriguing trends in the influencer marketing industry, and determine the most effective communication channels and content strategies. Before recommending the perfect influencer, we thoroughly verify their credibility.

Protecting data privacy and ensuring security are our top priorities!

We approach each partnership strategically – with us, you’ll be able to fully use the potential of influencer marketing!

Over 5 years

of experience in managing influencer marketing campaigns

Over 5000

collaborations with influencers
– from nano-influencers to Key Opinion Leaders

Over 50

satisfied clients from successfully conducted influencer campaigns

INFLUENCER MARKETING
– WHAT CAN WE
ACHIEVE TOGETHER?

Influencer or product tester programs
Collaborations with brand ambassadors to build your brand’s reputation and recognition
Creating commercials or comprehensive branding campaigns together with influencers
• Creative mailouts for nano- and micro-influencers
Special events with influencers, such as online or offline gatherings

Barter-based collaborations with influencers
Campaigns across multiple platforms: Instagram, YouTube, other social media, blogs
TikTok activities (paid or barter-based)
Content creation with influencers , such asphotos, videos, reels for brand profiles
Integrated or long-term collaborations with influencers

WHAT IS INFLUENCER MARKETING? A BRIEF DEFINITION

Influencer marketing is a rapidly growing form of online marketing that revolves around collaboration between businesses and influencers – individuals who engage in various activities online and gain (more or less) popularity.

These digital creators have significant influence over their audience’s purchasing decisions and opinions. They are often regarded as authorities in specific fields, making their recommendations highly credible and persuasive. Advertising campaigns involving influencers are conducted through various social media platforms, blogs, video services, and more.

They provide opportunities to promote brands, build trust, and enhance visibility.

WHO CAN BECOME AN INFLUENCER?

Bloggers or other content creators

vloggers

instagrammers

gamers

celebrities etc.

OUR APPROACH TO INFLUENCER MARKETING COLLABORATION

Step 1.

Client needs analysis

Our approach begins with a comprehensive analysis of the client’s needs and objectives. If necessary, we’ll explain what influencer marketing is and how it helps build brand recognition.

Together, we’ll define your target audience and match influencers who align with your goals and can deliver the desired results.

Step 2.

INFLUENCER RESEARCH

When selecting influencers for a campaign, we use tools like:

as well as our internal database of over 5000 verified influencers.

Step 3.

VERIFICATION AND SELECTION OF INFLUENCERS

Quantitative Analysis
Publication reach // Statistics and target audience // Number of followers // Number of published materials // Interaction rate under publications // Engagement rate // Percentage of genuine followers

Qualitative Analysis
Influencer’s alignment with the brand // Content topics and types // Publication frequency // Quality of published materials // Quality of interaction with followers // Previous collaborations with brands // Quality of sponsored posts // Cost-to-reach ratio

Step 4.

CAMPAIGN IMPLEMENTATION

We handle the entire influencer campaign design process. We liaise with influencers, negotiate collaboration terms, and continuously monitor and coordinate their activities. For creative mailouts, we manage product purchases, prepare shipments, a handle legal and financial administration, and ensure campaign settlement.

Our expertise includes managing and settling: Barter collaborations (ranging from small barters like cosmetics to larger ones such as windows or household appliances) // Competitions involving influencers // Long-term contracts and paid collaborations

Step 5.

PERFORMANCE ANALYSIS

Following each campaign, we prepare a comprehensive report detailing results,insights and recommendations for future campaigns.

INFLUENCER MAPPING
– HOW DO WE CLASSIFY INFLUENCERS?

HIGH REACH

KEY OPINION LEADERS

< 500 000 followers
Supporting brand or product awareness growth in the market // Useful for product or line launches // Branding and sales activities

MEGAPHONES

100 000 – 500 000 followers
More accessible than KOLs // Supporting brand awareness growth // Branding and sales activities

MEDIUM REACH

APLIFIERS

20 000 – 100 000 followers
Helpful in reminding audiences about a brand or product // Lower reach than KOLs but with a more engaged community // More sales-focused than branding activities