Content Marketing and e-PR

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Content marketing and e-PR

CONTENT MARKETING
AND e-PR

Content marketing and ePR in They.pl include multi-layered and multi-faceted activities that require unique competence in storytelling, designing and publishing, as well as marketing expertise, experience and good relationships with web publishers, marketers and bloggers.

CUSTOMER COMMUNICATION PROCESS

For us content marketing is all about establishing a long-term communication with the customer. The content addressed to the users must be interesting to them, intriguing, entertaining, making them laugh, offering guidance and answers to any questions or problems they might have. It may be prepared to be posted unexpectedly in order to surprise the customer or as part of a time-extended, well-planned and long-awaited process. Next to measuring the effectiveness of these activities, content communication involves also preparing strategies, storytelling, SEO based on on-site and off-site content, link baiting, content outreach and performance content marketing. We also deliver single productions (e-books, infographics, white papers, etc.).

CONTENT MARKETING IN A BROAD PERSPECTIVE

We create strategies, tell stories, write, illustrate, take photos, design, make videos, publish, promote, engage users, and analyze your online and business activities. Each content marketing project starts with a strategy and content plan which we later develop into an interesting and diverse campaign that attracts the users and results in an organic and paid promotion. It is important to ensure that attractive content reaches a large audience.

CONTENT
STRATEGY

STORYTELLING

SEO + LINKBAITING

CONTENT
ON-SITE / UX

E-PR AND CONTENT
OUTREACH

CONTENT
VIDEO

PERFORMANCE
CONTENT
MARKETING

DIGITAL
PUBLISHING

INFLUENCER
MARKETING /
BLOGOSPHERE

CONTENT MARKETING PROCESS

IDEA

STRATEGY

CONTENT
PLAN

CREATION

IMPLEMENTATION

PUBLICATION

PROMOTION

OUR CONTENT MARKETING DNA

Inventing strategies that work

We believe in the power of attractive content which we use to help our clients define, engage in and build deep relationships with their customers. Regardless of the medium or platform via which it is distributed, user-attractive content will always result in increased involvement in the user-brand relationship, and consequently, a positive impact on the company’s overall performance and targets (in terms of sales, leads, microconversions, etc.). It is a long-lasting process with highly inspiring results.

Creating content that speaks for the brand

Top quality and attractive content are merely the means which are to lead to a much bigger goal – interesting the user in the brand. However, they show that the brand respects its customers and treats them not like consumers but like partners in their common journey.

ARTICLES

PUBLICATIONS

WHITE PAPERS

E-BOOKS

INFOGRAPHICS

BLOGS

REPORTS

CONTESTS

EVENTS

user-generated
content

Telling stories that engage

All content is a means to a goal which we define together with the client before the launch of content marketing activities. It doesn’t always have to be about direct sales, leads or microconversions leading to a purchase. A lot of content is meant to involve, build trust and a relationship with the brand, while other is intended to meet customer shopping needs or build loyalty.

Promoting content which resonates and is talked about

Together with Social Media and Digital Media teams, we make sure that our content reaches the right groups of users. For many of our clients this means reaching huge numbers of recipients. Success is a combination of a clever idea, attractive content and great graphics, with the right identification of target groups and effective distribution of the dedicated content via the brand’s own assets, social media and other paid media.

Generating traffic and sales

In terms of content creation and communication of the brand values, we always work with the client to specify the relevant performance indicators and thus measure the key parameters (generated revenues, leads, traffic, customer commitment, etc.), whereby traffic and sales are the most important elements of the strategy.