Diverse transmission channels give the best results. We learned about it by creating a 360° campaign for the largest Polish furniture group Black Red White. We carried out many promotional campaigns with the primary goal to increase traffic in selected stores. All activities were combined under the creative idea of BRW #OdNowa.
We also prepared and implemented a content marketing strategy, including a blog inspiring customers in Poland to design their space in a stylish way.
EFFECTS OF THE BLACK RED WHITE CAMPAIGNS:
BTL campaigns
Performance marketing
Social media - Facebook, Instagram
Online campaigns, display
Content marketing, blog
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